From Customer Interview to Working Prototype in One Afternoon (AI-Powered Product Building)

Abstract

Most discovery processes optimize for documentation, not learning. We’ll show a different approach: the Superhero Formula applied with AI tooling. Live demo of interview transcription and analysis, insight synthesis in Miro AI, and rapid prototyping via Lovable. The goal isn’t speed—it’s building the judgment to know when the output is garbage and when it’s gold.

Bio

Piotr Kacala - Chief Technology Product Officer Technology Leader and Board Member with 20+ years of experience building globally recognized products and high-performing teams. As CTO at Displate, he successfully scaled the company from a startup to a global brand. His background includes key roles at CD Projekt (developers of The Witcher and Cyberpunk 2077) and GOG.com. Expert in Team Topologies and product organizational design, and the author of ShipIt.cards (100 good practices for product companies).

Wojciech Strzalkowski - Head of Product w GOG.com Product Leader with 12+ years of experience in product strategy, execution, and people management. Demonstrated success as a Head of Product at an early-stage startup and as a Product Strategy Consultant, specializing in strategy and PM mentoring. Expert in leveraging technology for business growth, notably by leading the development of Machine Learning products at Booking.com that delivered significant cost savings and revenue growth.